Entrepreneurship and Market Dynamics field

Last update: 08-03-2007

Focused on the relationship between the firm and its economical environment, this field covers disciplines like entrepreneurship, marketing, strategy and market finance.

Entrepreneurship

This field of research is focusing on the different topics related to small firms, and particularly the strategy and the factors that determine their emergence, survival and development. Research includes the different dimensions outlined by entrepreneurship research: the entrepreneur, the organization and the environment. Entrepreneurship research at GSCM uses a variety of levels of analysis, and methods (qualitative and quantitative). Small firms, knowledge-intensive industries, emerging sectors (biotechnology, information and communication systems, ets.) are given special attention. Research includes also comparative analyses related to the theme of International Entrepreneurship.

Market Dynamics

A manager/entrepreneur rarely has specific knowledge that would permit him to effectively analyse the competitive environment and take the most appropriate decisions. Against this background, information and knowledge management and segmentation strategies are essential topics of research. The company's strategy is sometimes emerging and the marketing activities are limited to the essential and most urgent points. Research in market dynamics is focused on the SMEs market strategy, and especially on the high technology sector (computer science, biotechnology). The market strategy is linked with different research subjects: information systems management, information and knowledge management, the company's visibility on the Internet and the e-business strategy, the company's position regarding value creation, etc. The international and global dimension of their activities is a very important aspect of high technology companies. The SMEs should take into consideration and capitalise on the opportunities offered by the Central and East European economies in transition and the developing Asian and South American countries.