• Academic Title: PhD (Southampton Business School, UK) & Docteur en Marketing (Université d'Oradéa, Roumanie)
• Grade: Associate Professor 
• Field of expertise:  Marketing
• Teaching Department: Marketing 
• E-mail:c.gurau@supco-montpellier.fr
• Tel.: +33 4 67 10 28 46

Diploma

• 2005: HDR in Management Science (IAE Aix-en-Provence, France)
• 2001: PhD in Marketing (Southampton Business School)
• 1998: Doctorate in Marketing (University of Oradea, Romania) 

Bio

Dr. Calin Gurau, Associate Professor of Marketing, started to work at GSCM in October 2004. He obtained two PhDs in Marketing (Oradea, Romania in 1998 et Southampton, UK in 2001) was visiting professor at University of Vienna, Austria; Duke University, USA; University of Angers, France; University of Oxford and Heriot-Watt University, UK. At present, he teaches Strategic and International Marketing to undergraduate and MBA students. In December 2005 he obtained the right to supervise PhD students in France, from the University Aix-Marseille III. He published more than 20 articles on entrepreneurship, marketing and strategy, focusing mainly on the business strategy of biotech SMEs and Internet Marketing, in international peer-reviewed journals such as: Journal of Information Technology, Journal of Consumer Marketing, Journal of Consumer Behaviour, International Marketing Review, Journal of Communication Management, International Journal of Entrepreneurship and Small Business, Qualitative Market Research: An International Journal, etc.  

Publications

Peer Reviewed Journal Articles (PRJ)

• Gurau C. & Ayadi N. Forthcoming. Political Communication Management: the strategy of the two main candidates to the 2007 French presidential elections. Journal of Communication Management.

• Ranchhod A., Gurau C. & Marandi E. Forthcoming. Successful brand dissonance in the context of emerging markets. Journal of Marketing Intelligence and Planning.

• Gurau C., Dana L.P. & Lasch F. Forthcoming. Human capital for successful entrepreneurial ventures: the profile of the top management team (TMT) in UK biopharmaceutical SMEs. International Journal of Entrepreneurship and Small Business.

• Gura C. & Lasch F. Forthcoming. Open innovation strategies in the UK biopharmaceutical sector. International Journal of Entrepreneurial Venturing.

• Duquesnois F., Gurau C. & Le Roy F. 2010. Crisis in the French wine industry and small firms' competitive strategies. The International Journal of Wine Business Research [Special issue in Finance], 22(3): 251-268.

• Benkraiem, R. & Gurau C. 2010. The Financing Policy of French SMEs. International Journal of Entrepreneurship and Small Business, 11(1): 74-84.

• Duquesnois F., Le Roy F. & Gurau C. 2010. Stratégies concurrentielles dans une industrie en crise: le cas de l'industrie vitivinicole en Languedoc-Roussillon. Revue Française de Gestion, 36/203: 41-56.  

• Gurau C. & Ranchhod A. 2009. Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers. Journal of Consumer Marketing, 26(7): 496-507. 

• Gurau C. 2009. Rural entrepreneurship in post-communist Romania. International Journal of Business and Globalisation, 3(2): 158-172.

• Gurau C. 2009. Marketing flexibility in the context of the service-dominant logic. The Marketing Review, 9(3): 185-198.

• Gurau C. & Groh A. 2009. The impact of regional development policies on ICT and biotech firm creation: a comparative analysis of France, Germany and the UK. International Journal of Entrepreneurship and Small Business, 7(3): 347-366.

• Gurau C. 2009. Entrepreneurial strategies of small Romanian-Italian joint ventures. International Journal of Business and Globalisation, 3(1): 81-93.

• Gurau C. & Merdji M. 2008. The Internationalization Process of Online SMEs in the U.K., U.S. and Australia. Journal of Asia-Pacific Business, 9(1): 55-81.

• Gauzente C., Ranchhod A. & Gurau C. 2008. SMS-marketing: a study of consumer saturation using an extended TAM approach. International Journal of Electronic Business, 6(3): 282-297.

• Gurau C. & Duquesnois F. 2008. Direct marketing channels in the French wine industry. International Journal of Wine Business Research, 20(1): 38-52. 

• Gurău C. 2008. Integrated online marketing communication: implementation and management.Journal of Communication Management, 12(2): 169-184.

• Gurău C. 2008. An exploratory analysis of the strategic marketing choices implemented by the UK biopharmaceutical SMEs. International Journal of Entrepreneurship and Small Business, 6(2): 245-263.

• Gauzente C., Ranchhod A. & Gurău C. 2008. SMS-marketing: a study of consumer saturation using an extended TAM approach. International Journal of Electronic Business, 6(3): 282-297.

• Gurău C. & Duquesnois F. 2008. Direct marketing channels in the French wine industry. International Journal of Wine Business Research, 20(1): 38-52.

• Gurău C. & Merdji M. 2008. The internationalization process of online SMEs in the U.K., U.S. and Australia. Journal of Asia-Pacific Business, 9(1): 55-81.

• Gurău C. 2008. The influence of advergames on players' behaviour: an experimental study. Electronic Markets, 18(2): 106-116.

• Gurau C. 2007. Porter's generic strategies: a reinterpretation from a relationship marketing perspective. The Marketing Review, 7(4) : 369-384.

• Gurau C. 2007. Digital B2B interactions in Romania: an exploratory study of the level of satisfaction of client organisations. International Journal of Emerging Markets, 2(1): 39-53.

• Gurău C. 2006. Bio-entrepreneurship in different economic systems: a comparative analysis of bio-entrepreneurs' profile in UK, France and Germany. International Journal of Biotechnology, 8(3/4): 169-186.

• Gurău C. 2006. Multi-channel banking in Romania. International Journal of Financial Services Management, 1(4): 381-399.

• Gurău C. & Ranchhod A. 2006. The impact of managers' experience on the internationalisation process: the case of UK biopharmaceutical SMEs. International Journal of Knowledge Management Studies, 1(1/2): 198-218.

• Gurău, C. 2005. ICT strategies for development: implementing multichannel banking in Romania, Information technology for Development, 11(4): 343-362.

• Gurău C. & Ranchhod A. 2005. International green marketing: a comparative study of British and Romanian firms. International Marketing Review, 22(5): 547-562.

• Gurău, C. 2005. Innovation networks in the biopharmaceutical sector: a study of UK small- and medium-sized enterprises. International Journal of Entrepreneurship and Innovation Management, 5(1/2): 85-102. 

• Gurău, C. 2005. The anatomy ot the product recall message. Journal of Communication Management, 9(4): 326-338.

• Gurău, C. 2005. Pharmaceutical marketing on the internet. Journal of Consumer Marketing, 22(7): 421-428.

• Gurău C., Ranchhod A. & Hackney R. 2004. The challenge of cyber-marketing planning and implementation. International Journal of Information Technology and Management, 2(2/3/4): 141-156.

• Gurău C. 2004. Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of Uk SMEs. Journal of Consumer Marketing, 21(7): 476-485. 

• Gurău C. & Ranchhod A. 2004. Qualitative issues in IT and organizational processes in implementing marketing strategies. Qualitative Market Research: An International Journal, 7(4): 284-292. 

• Gurău C. , Ranchhod A. & Hackney R. 2004. The challenge of cyber-marketing planning and implementation. International Journal of Information Technology and Management, 2(2/3/4): 141-156.

• Gurău C. & McLaren Y. 2003. Corporate reputations in UK biotechnology: an analysis of online'company profile'texts. Journal of Marketing Communications, 9(4): 241-256.

• Gurău C. & Tinson J. 2003. Early evangelist or reluctant Rudolph? Attitudes towards Christmas gift giving. Journal of Consumer Behaviour, 3(1): 49-62.

• Gurău C. & Ranchhod A. 2003. The atlantic divide in food biotechnology. International Journal of Biothechnology, 5(2): 141-152.

• Wilcox P.A. & Gurău C. 2003. Business modelling with UML. Journal of Retailing and Consumer Studies, 10: 181-191.

• Gurău C., Ranchhod A. & Hackney R. 2003. Customer-centric strategic planning: integrating CRM in online business systems. Information Technology and Management: special issue on Strategic Planning for E-Commerce Systems (SPECS): value returns and customer alliances, 4(2/3) : 199-214.

• Gurau C. 2003. Tailoring e-service quality through CRM. Journal Managing Service Quality, 13(6): 520-531.

• Gurău C. 2002. The internationalisation process of UK biopharmaceutical SME's. The Journal of American Academy of Business, 2(1) : 241-247.

• Gurău C. 2002. Online banking intransition economies: the implementation and development of online banking systems in Romania. International Journal of Bank Marketing, 20(6) : 285-296.

• Gurău C. 2002. E-banking intransition economies: the case of Romania. Journal of Financial Services Marketing, 6(4): 362-378.

• Ranchhod A., Gurău C. & Lace J. 2002. On-line messages: developing an integrated communications model for biotechnology companies. Qualitative Market Research Journal: An International Journal, 5(1): 6-18.

• Gurău C. &  Ranchhod A. 2002. Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability. Journal of Targeting, Measurement and Analysis for Marketing, 10(3):  203-219.

• Gurău C., Ranchhod A. & Hackney R. 2001. Internet transactions and physical logistics: conflicts or complementarity? Journal of Logistics Information Management, 14(1/2): 34-43.

• Ranchhod A., Gurău C. & Hackney R. 2000. Marketing on the Internet: observations within the biotechnology sector. International Journal of Physical Distribution and Logistics Management, 30(7/8) : 697-710.

• Ranchhod A., Hackney R. & Gurău C. 1999. Global electronic commerce: virtual offers and virtual transactions. Journal of Global Information Technology Management, 3(1).

• Ranchhod A. & Gurău C. 1999. Internet-enabled distribution strategies. Journal of Information Technology, 14(4): 333-346.

HDR, PhD Thesis & Books

• Ranchhod A. & Gurău C. 2007. Marketing strategies: a contemporary approach, 2nd edition. Harlow, Prentice-Hall.

• Gurău C. 2005. Le Marketing des hautes technologies. HDR thesis (University of Paul Cezanne Aix-Marseille III).
  
  
  
• Gurău C. 2001. The international marketing strategies of small and medium-sized biotechnology enterprises (SMBEs). Ph.D. Dissertation, Southampton Business School, UK.   

• Gurău C. 1998. International and Global Marketing. Ph.D. Dissertation, University of Oradea, Roumania.

 Book Chapters

• Gurau C. Forthcoming.  Blog marketing: potential and limits. In Lee I. (Ed.), Encyclopedia of E-Business Development and Management in the Digital Economy. Hershey (PA), US, IGI Global.

• McLaren Y. & Gurau C. 2009. Evaluation, point of view and PowderJect Pharmaceuticals plc: A study of conflicting messages in a corpus of business texts. In Ramallo F. (Ed.), New Approaches to Discourse and Business Communication. Basingstoke (UK), Palgrave Macmillan.

• Gurau C. 2008. Codes of ethics in virtual communities. In Kisielnicki J. (Ed.), Virtual technologies: concepts, methodologies, tools and applications. Hershey (PA), US, IGI Global.

• Gurau C. 2008. Virtual reality applications in tourism. In Kisielnicki J. (Ed.), Virtual Technologies: Concepts, Methodologies, Tools and Applications. Hershey (PA), US, IGI Global.

• Gurau C. 2008. From information management to knowledge management. In Khosrow-Pour M. (Ed.), Encyclopedia of information science and technology, 2nd Edition. Hershey (PA), US, IGI Global.

• Gurau C. 2008. Managing the integrated online marketing communication. In Khosrow-Pour M. (Ed.), Encyclopedia of information science and technology, 2nd Edition. Hershey (PA), US, IGI Global.

• Gurau C. 2008. Modelling enterprise systems: the application of the Unified Modelling Language (UML) for restructuring the Marketing Information System for eCRM applications. In Gupta J.N.D., Sharma S. & Rashid M.A. (Eds.), Handbook of research on enterprise systems. Hershey (PA), US, IGI Global.

• Gurau C. 2008. Self-service systems: quality dimensions and users' profile. In Scupola A. (Ed.), Cases on managing e-services: 48-59. Hershey (PA), US, IGI Global.

• Gurau C. 2007. Virtual reality applications in tourism. In W. Pease, Rowe, M. and Cooper, M. (Ed.), Information and Communication Technologies in Support of the Tourism Industry: 180-198. Hershey (PA), US, Idea Group Publishing.

• Gurau, C. & Ranchhod, A. 2007. The Internationalisation of Biotech SMEs: A Comparative analysis of UK and US firms. In Rialp A. & Rialp J. (Guest Eds.), Cavusgil S.T. (Series Ed.), International Marketing Research: Opportunities and Challenges in the 21st Century. Advances in International Marketing Vol. 17: 137-158. Oxford, JAI Press, Elsevier.

• Gurău C. 2006. Implementing CRM Systems in Online Enterprises. In M. Khosrow-Pour (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce: 587-593. Hershey (PA), US, Idea Group Publishing.

• Gurău C. 2006. Implementing E-Government Systems in Transition Economies. In A.-V. Anttiroiko & M. Mälkiä (Eds), Encyclopedia of Digital Government: 1000-1005. Hershey (PA), US, Idea Group Publishing.

• Gurău C. 2006. Managing Advergames. In M. Khosrow-Pour (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce: 722-728. Hershey (PA), US, Idea Group Publishing.

• Gurău C. 2006. Negotiating Online Privacy Rights. In M. Khosrow-Pour (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce: 848-852. Hershey (PA), US, Idea Group Publishing.

• Gurău C. 2006. The Ethics of Online Surveys. In R.A. Reynolds, R. Woods & J.D. Baker (Eds.), Handbook of Research on Electronic Surveys and Measurements: 112-119. Hershey (PA), US, Idea Group Publishing.

• Gurău, C. 2005. Codes of Ethics in Virtual Communities: the regulation of inter-personal interaction within Public Discussion Forums. In S. Dasgupta (Ed.), Encyclopedia of Virtual Communities and Technologies: 22-35. Hershey (US), Idea Group Publishing.

• Gurău, C. 2005. Modelling eCRM systems with the Unified Modelling Language (UML). In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking: 667-677. Hershey (US), Idea Group Publishing.

    

Conference Papers

• Gurau C. 2010. Business modeling for eCRM systems: applying UML specifications. 5th Henley Conference on Customer Management, September 27-29, Henley-on-Thames, UK.

• Gurau C. 2010. Coopetition strategies for open innovation in the UK biopharmaceutical sector: typology, challenges and managerial approach. CINet 2010 Conference, September 5-7, Zurich, Switzerland.

• Gurau C. 2010. Business modeling for eCRM systems: applying UML specifications. AMSE 2010 Conference, July 15-17, Barcelona, Spain.

• Gurau C. 2010. Computer simulations as a teaching platform: success factors in using Markops simulation. EDULEARN 2010 Conference, July 5-7, Barcelona, Spain.

• Gurau C. 2010. Strategic elements for assessing and promoting higher education institutions: the case of French ‘Grandes Ecoles de Commerce'. ICED 2010 Conference, June 28-30, Barcelona, Spain.

• Gurau C. & Duquesnois F. 2010. The web site as an integrated marketing tool: An exploratory study of french wine producers. EURAM 2010 Conference, June 19-22, Rome, Italy.

• Gurau C. 2010. Advergames: characteristics, limitations and potential. European Integration – New Challenges Conference, May 28-29, Oradea, Romania.

• Gurau C. 2010. The influence of new marketing paradigms on supply chain management theories: Interdependence and crossfertilization. Product and Operations Management 2010 Conference, May 7-10, Vancouver, Canada.

• Gurau C., Pascual-Espuny, C. & Ranchhod, A. 2010. Company-customer communication effectiveness: an exploratory study of B2B interactions in Romania. Corporate and Marketing Communication Conference, April 21-23, Aarhus, Denmark.

• Gurau C. 2010. Combining physical and virtual environments in experience-based learning: A case study approach. Designs for Learning Conference, March 17-19, Stockholm, Sweden.

• Gurau C., Dana L.-P. & Lasch F. 2010. Alternative models of academic entrepreneurship and the associated performance: An exploratory study of UK biopharmaceutical firms. Interdisciplinary European Conference on Entrepreneurship Research (IECER), February 16-18, Regensburg, Germany.

• Gurau C. & Lasch F. 2009. Social capital for successful entrepreneurial ventures: The profile of the top management team (TMT) in UK biopharmaceutical SMEs. Interdisciplinary European Conference on Entrepreneurship Research (IECER), March 4-6, Lisbon, Portugal. [Proceedings].

• Duquenois F., Gurau C. & Le Roy F. 2009. Small firms' competitive strategies in a crisis industry: The case of the Languedoc-Roussillon wine region in France. RENT XXIII Conference, November 18-20, Budapest, Hungary.

• Gurau C. 2009. Competitive strategies in a crisis context: the case of the French wine industry. British Academy of Management (BAM), September 15-17, Brighton, UK.

• Gurau C. 2009. Privacy protection strategies in mobile commerce: an exploratory study of French customers. mLife Conference, September 2-4, Barcelona, Spain.

• Gurau C. & Drillon, D. 2009. Evaluating the Effectiveness of an International E-Learning System: The Case of Montpellier Business School. 4th International Conference on E-Learning, July 16-17, Toronto, Canada.

• Gurau C. & Pascual-Espuny, C. 2009. Business strategies incorporating sustainable development principles: Toward an application of a functional economy. 11th International Conference of Global Business and Technology Association, July 7-11, Prague, Czech Republic.

• Gurau C. 2009. Teaching Marketing Cases Through Case Studies. 16th International Conference on Learning, July 1-4, Barcelona, Spain.

• Gurau C., Lasch F. & Le Roy F. 2009. Coopetition strategies in the UK biopharmaceutical sector. Research Workshop on Coopetition, 25-26 June, Montpellier, France.

• Gurau C. & Ranchhod, A. 2009. An exploratory study of online social marketing campaigns: Content and functional dimensions. 8th International Conference on Public Policy and Nonprofit Marketing, June 18-19, Valencia, Spain.

• Duquesnois F., Le Roy F. & Gurau C. 2009. Stratégies concurentielles dans un contexte de crise: Le cas de l'industrie vitivinicole. Conférence Internationale de l'AIMS, June 3-5, Grenoble, France.

• Gurau C. 2009. Strategies for increasing marketing flexibility: An application of the service-dominant logic. European Integration – New Challenges Conference, May 28-30, Oradea, Romania.

• Gurau C. & Pascual-Espuny, C. 2009. The application of marketing theory and practice for sustainable development: Towards a functional economy? 4th International Conference on Services Management, May 8-9, Oxford, UK.

• Gurau C. & Pascual-Espuny, C. 2009. Forward-looking statements in biotech corporate communication: The terminology of incertitude and potentiality. Corporate and Marketing Communication Conference, April 23-24, Nicosia, Cyprus.

• Bourdil M. & Gurau C., 2009. The influence of goal-related financial objectives on employees' motivation: A study of French call-centers. 24th Workshop on Strategic Human Resource Management, April 6-7, Brussels, Belgium.

• Gurau C. & Lasch F. 2009. Social capital for successful entrepreneurial ventures: the profile of the top management team (TMT) in UK biopharmaceutical SMEs. Interdisciplinary European Conference on Entrepreneurship Research (IECER), March 4-6, Lisbon, Portugal. [Proceedings].

• Jaouen, A. & Gurau C. 2008. Exploring female entrepreneurship in transition economies: the case of Romania. RENT XII, European Council for Small Business (ECSB), November 20-21, Covilha, Portugal. [Proceedings].

• Gurau C. 2008. The effect of customer complaints' resolution on company-customer relationships: a study of French customers. 5th Research Conference on Relationship Marketing & CRM, November 20-21, Brussels, Belgium.

• Gundolf K. & Jaouen A. 2008. Le dirigeant de TPE, profils et caractéristiques. 9ème Colloque International Francophone en Entrepreneuriat et PME (CIFEPME), 29-31 octobre, Louvain, Belgique. [Proceedings].

• Gurau C. 2008. Marketing flexibility for new product development. Third International Conference ‘Product Management - Theory, Practice, and Challenges of the Future', September 22-23, Poznan, Poland.

• Gurau C. 2008. The sources, the management, and the performance of open innovation in UK biopharmaceutical SMEs. CINet Conference, September 5-9, Valencia, Spain.

• Duquesnois F. & Gurau C. 2008. The Internet marketing strategy of French wine producers from Languedoc-Roussillon region. 4th International Conference of the Academy of Wine Business Research, July 17-19, Siena, Italy.

• Gurau C. 2008. Trust and loyalty in various service settings: an exploratory study. ATINER, July 7-10, Athens, Greece.

• Gurau C., Ranchhod, A. & Ross, F. 2008. E-tailing strategies within the intimate apparel market. OBEC, June 22-24, Oxford, UK.

• Gurau C. 2008. Online shopping agents: an exploratory study of users' perceptions of service quality. ICEIS, June 12-16, Barcelona, Spain.

• Gurau C. 2008. Managing internal conflicts in multi-professional organisations: the case UK biopharmaceutical enterprises. 8th Annual Conference of the European Academy of Management (EURAM), May 14-17, Ljubljana, Slovenia. [Proceedings].

• Gurau C. 2008. Strategic elements for assessing and promoting higher education institutions: the case of French ‘Grandes Ecoles de Commerce'. The Marketing of Higher Education Conference – Academy of Marketing Special Interest Group, April 2-4, Krakow, Poland.

• Gurau C. & Dana L.-P. 2008. The evolution of entrepreneurship forms and strategies in transition economies: the case of Romania. Interdisciplinary European Conference on Entrepreneurship Research (IECER), March 5-7, Regensburg, Germany. [Proceedings].

• Gurau C.  & Ayadi, N. 2007. The implementation of online self-service systems: quality dimensions and organisational challenges. 21st Service Workshop - Academy of Marketing Special Interest Group, November 15-17, London, UK.

• Gurau C. 2007. International alliances in the biopharmaceutical industry. Global Conference on Business & Economics (GCBE), Octobre 13-14, Rome, Italy.

• Gurau C. 2007. Managing External Knowledge for New Product Development: the case of UK Biopharmaceutical SMEs. European Conference on Knowledge Management (ECKM), September 6-7, Barcelona, Spain.

• Gurau C. 2007. The “Born Global Purchasers”: internationalisation through outsourcing in the UK biotechnology sector. OBEC, June 24-26, Oxford, UK.

• Gurau C. & Fons C. 2007. La relation client comme source d'avantage concurrentiel: un modèle expérimental des stratégies génériques. 16ème Conférence de l'Association Internationale de Management Stratégique (AIMS), June 6-9, Montreal, Québec. [Proceedings].

• Gurau C. & Fons C. 2007. Interprétation des stratégies génériques de Porter dans un contexte relationnel : un modèle expérimental. 16ème Conférence de l'Association Internationale de Management Stratégique (AIMS), June 6-9, Montreal, Canada. [Proceedings]. 

• Gurau C. & Villemus P. 2006. Offshoring: developing a synthetic definitional framework. 5th Global Conference on Business and Economics, July 6-8, Cambridge, UK.

• Dai Y., Gurău C. & Ranchhod A. 2006. Open innovation in the UK biopharmaceutical industry. 8th Session on Innovation in the Extended Enterprise, July 5-8, Brindisi, Italy.

• Joly-Galzin C. & Gurau C. 2006. About the consequences of “financialisation” in marketing: a tentative research framework centred on marketing managers. Academy of Marketing Conference, July 4-6, London, UK.

• Gurău C. & De Faultrier B. 2006. Alternative perceptual spaces: is always Euclid right? 2nd International Conference "Product Management - Challenge of the Future", May 18-20, Poznan, Poland.

• Gurău C. 2006. Integrated Online Marketing Communication: opportunities and requirements. 11th Conference on Corporate and Marketing Communications, April 21-22, University of Ljubljana, Slovenia.

• Drillon D. & Gurau C. 2005. Evaluating the effectiveness of an e-learning system: an exploratory study. EBFR, October 26-28, Tampere, Finland.

• Gurău C. & Ranchhod A. 2005. The Born Global biotechnology firms in US and UK: differences and similarities. British Academy Of Management Conference, September, Oxford, UK.

• Gurău C., Drillon D. & Hardy M. 2005. Users' perceptions regarding e-learning systems: the case of Montpellier Business School. 12th Conference on Learning, July, Grenade, Spain.

• Gurău C. 2005. Computer-enabled marketing education: the implementation of the Markstrat simulation exercise. 12th Conference on Learning, July, Grenade, Spain.

• Gurău C. & Le Bellac A. 2005. This is not a game! An explanatory study of advergames' characteristics. 10th CMC Conference, April, Nicosia, Cyprus.

• Gurău, C. 2005. The principles of online social marketing campaigns.10th CMC Conference, April, Nicosia, Cyprus.

• Gurău C. 2005. The strategic support for young biotechnology entrepreneurs: the case of UK SMEs. Colloque accompagnement des jeunes entreprises : entre darwinisme et assistanat, May 26, GSCM Montpellier.

• Gurău C. & Ranchhod A. 2005. The role of the manager and the board of directors in the internationalisation process of UK SMBEs. Start Up Research and Valorization/Valuation of Intra- and Entrepreneurship in Europe (SURVIE), First Meeting, March 3 & 4, GSCM, Montpellier.