• Academic Title: Doctorate in Management Science (University Montpellier I, France)
• Grade: Assistant Professor 
• Field of expertise: Marketing & Strategy, Marketing Professionals and Marketing Performance 
• Teaching Department: Marketing
• E-mail:c.joly@supco-montpellier.fr
• Tel.: +33 4 67 10 25 28

Diploma

• 2010:PhD in Marketing (University of Montpellier I).

• 2005:Post Master in Management (‘Master Recherche II', University of Montpellier I)

• 1998:Master ‘Grande Ecole' Diploma from GSCM  

Bio

Cédrine Joly joined GSCM as an Assistant Professor in Marketing in September 2010. Prior to his PhD studies, she worked for five years for the French Canal+ TV Channel. Her doctoral research under the supervision of Professor Florence Palpacuer (University of Montpellier I) focuses on strategic marketing, large corporations, marketing professionals and financialization. She is currently preparing her defence scheduled for December 1, 2010. During these last two years she taught in the undergraduate courses of Strategic Marketing and International Marketing. She presented first results of her doctoral research at main European conferences such as the Annual Conference of the European Academy of Management (EURAM) and the Academy of Marketing Conference. 

Publications

HDR, Thesis & Books

• Joly C. 2010. Pratique(s) de marketing stratégique en contexte de financiarisation: étude du discours des directeurs marketing du CAC40. PhD dissertation (University of Montpellier I, France).

Book Chapters

• Joly Galzin C. 2010. Quand les stratégies marketing obéissent à la rentabilité financière: éclairages sur le marketing de la valeur. In Palpacuer F., Leroy M. & Naro G. (Eds.), Management, Mondialisation, Ecologie. Regards critiques en Sciences de Gestion: 81-95. Paris, Hermès Lavoisier.

Conference Papers

• Joly-Galzin C. 2009. Creating value for customer and shareholder, marketing practitioners stuck into specific managerial discourses. European Academy of Management (EURAM), May 11-14, Liverpool, UK. [Proceedings]

• Joly-Galzin C. 2007. Créer de la valeur pour les clients et pour les actionnaires: grand défi du marketing? Une étude exploratoire qualitative de la perception des professionnels. Congrès Association Française Marketing (AFM), May 31 to June 1, Aix les Bains, France. [Proceedings]

• Joly-Galzin C., Gurau C. 2006. About the consequences of “financialization” in marketing: a tentative framework centred on marketing managers. Academy of Marketing Conference, July 3-6, London, UK.

• Joly-Galzin C. 2006. Des conséquences de la financiarisation en marketing : Une problématique de recherche. Congrès des IAE, April 3-4, Montpellier, France. [Proceedings]