• Titre : Docteur 
• Statut : Professeur associé
• Spécialité : Marketing
• Département d'Enseignement : Marketing
• E-mail : r.algesheimer@supco-montpellier.fr
• Tél. : +33 4 67 10 25 97 

Formation et diplômes

• 2004 :  PhD en Sciences de Gestion (Université de St Gallen, Suisse).
• 2000 :  Master en Mathématique et Sciences de Gestion (Université de Mainz, Allemagne).

Note biographique et thèmes de recherche

René Algesheimer est professeur associé depuis septembre 2007.  

Publications

Articles

• Algesheimer R. & Gurau C. Forthcoming. Introducing structuration theory in communal consumption behavior research. Qualitative Market Research.

• Algesheimer R. & Leitl M. 2007. Unternehmen 2.0. Harvard Business Manager, June 2007: 89-98. [Reprint in: Manager Magazin online, June 20th, 2007, http://www.manager-magazin.de/harvard/0,2828,483894,00.html.]

• Algesheimer R. & Dholakia U. 2006. Community marketing pays. Harvard Business Review, November: 26-28. [Reprint in: Harvard Business Manager, November 2006, 16.]

• Algesheimer R., Herrmann A. & Dimpfel  M. 2006. Die Wirkung von Brand Communities auf die Markenloyalität. Zeitschrift für Betriebswirtschaft, 76(9): 933-958.

• Riesenbeck H., Herrmann A., Heitmann M. & Algesheimer R. 2006. An approach to profit-maximizing product design on the basis of the platform concept. International Journal of Quality and Reliability Management, 23(7), 788-806.

• Herrmann A., Huber F., Algesheimer R. & Tomczak T.2006. An empirical study of quality function deployment on company performance. International Journal of Quality and Reliability Management, 23(4), 345-366.

• Algesheimer R., Dholakia, P., Herrmann A. 2005. The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(July): 19-34.

• Algesheimer R. & Wangenheim, F. 2005. A network based approach to customer equity management. Journal of Relationship Marketing, 5(1): 39-57. [Reprint in: Capturing Customer Equity: Moving from Products to Customers, Bejou D. & Iyer G.R. (Eds.), 39-57, 2006.]
  

• Algesheimer R., Herrmann A. & Heitmann M. 2005. Brand Community Management – Ansatz für eine netzwerkorientierte Perspektive im Marketing. Thexis, 3: 6-10.

• Gutsche J., Herrmann A., Huber F., Kressmann, F. & Algesheimer R. 2005. Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Produktwahl – eine dynamische Analyse. Zeitschrift für betriebswirtschaftliche Forschung, 57(November): 638-657.

• Herrmann A., Mahajan V. Algesheimer R., Schmid B. & Huber F. 2004. Unternehmenserfolg durch E-Business. Grundmodell, empirische Befunde und Implikationen. Journal für Betriebswirtschaft, 2(June): 140-157.

• Magin S., Herrmann A., Huber F. & Algesheimer R. 2003. Brand personality and loyalty. Theoretical approach and findings of a causal analytical study of internet service providers. The Electronic Markets Journal, 13(4): 294-308.

• Eppler M., Algesheimer R. & Dimpfel M. 2003. Quality criteria of content-driven websites and their influence on customer satisfaction and loyalty: An empirical test of an information quality framework. Information Quality: 108-120.

• Dimpfel M., Habann F & Algesheimer R. 2002. Real option theory, flexibility, and the media industry. The International Journal on Media Management, 4(4): 261-272.

• Dimpfel M. & Algesheimer R. 2002. Die Rolle von Realoptionen im Rahmen von M&A Aktivitäten in der Medienindustrie. M&A Review, 8/9: 439-445.

• Dimpfel M. & Algesheimer R. 2002. Real-options theory and multi-project management. Journal für Betriebswirtschaft, 5-6: 243-250.

• Algesheimer R. 2001. Manipulation trotz(t) CRM. Kommunikation, 5.

• Algesheimer R. & Kroll, E. 1999. Projekte in der 1. Phase der Lehrerausbildung – eine nützliche (notwendige?) Voraussetzung für die Projektmethode im Mathematikunterricht. Der Mathematikunterricht, 6.

Thèse & ouvrages

• Algesheimer R. 2004. Brand Communities. PhD Dissertation University of St. Gallen.

• Algesheimer R. 2004. Brand Communities – Begriff, Grundmodell, Implikationen. Wiesbaden: Gabler.

• Algesheimer R. 1998. Wizoo guide shareware studio PC. Cologne: MM-Verlag.

Chapitres d'ouvrage

• Dimpfel M. &  Algesheimer R. (Forthcoming). Real options theory and the broadcasting industry - A conceptual outline for potential application areas. In: Carlsson C. & Fullér R. (eds.): Real option valuation and fuzzy numbers. Berlin, Springer Verlag.

• Algesheimer R. & von Wangenheim F. 2006. A network based approach to customer equity management. In Bejou  D. & Iyer G. R. (eds.). Capturing customer equity. Moving from products to customers. Haworth Press.

• Algesheimer R. & Herrmann A. 2005. Zur Bedeutung von Brand Communities für das Marketing. In Esch F.-R. (ed.). Moderne Markenführung. Wiesbaden, Gabler: 747-763.

• Algesheimer R., Herrmann A. & Dimpfel M. 2004. Exchange and exchange relationships. In: Stanoevska K. (ed.). Digital economy –Anspruch und Wirklichkeit. Berlin, Springer: 111-126.

• Algesheimer R., Herrmann A. & Dimpfel M. 2004. Konsumenteninteraktionen - Relevanz und Implikationen. In Bauer H.H., Rösger A., Neumann M. (eds.). Konsumentenverhalten im Internet. München, Vahlen: 173-188.

• Algesheimer R. & Hühnlein D. 1999. HBCI – eine sichere Plattform nicht nur für Online-Banking. In: Horster P. (ed.): Sicherheitsinfrastrukturen. Hamburg, Vieweg-Verlag: 109-121.

 Editorial, revue de livre

• Algesheimer R. & Dimpfel M. 2002. Book Review to Floch, Jean-Marie: “Semiotics, marketing and communication. Beneath the signs, the strategies”. The International Journal on Media Management, 4(3): 190-191.

Communications

• Algesheimer R., Dholakia U., Wiertz C. & Blazevic V. 2007. Participation in service support communities. Frontiers in Services Conference, San Francisco, US.

• Algesheimer R., Dholakia U., Wiertz C. & Blazevic V. 2007. The determinants of participation in technical support customer communities. European Marketing Academy (EMAC) Annual Conference, Rykjavik/Iceland.

• Algesheimer R. & Dholakia U. 2007. The long-term effects of joining and participating in customer communities. Marketing Science Institute (MSI) Conference, Minneapolis.

• Algesheimer R. 2007. Linking communal consumption theory to methodology. The European Institute for Advanced Studies in Management (EIASM) - Workshop on Interpretive Consumer Research, Marseilles/France.

• Algesheimer R. & Dholakia U. 2006. The long-run impact of brand community participation on customers. Academy of Consumer Research, North American Conference, Orlando, USA.

• Algesheimer R. & Dholakia U. 2006. The impact of customer community participation on online auction outcomes: Evidence from a large-scale field experiment. Informs Marketing Science Conference, Pittsburgh, USA.

• Algesheimer R. & Dholakia U. 2006. The impact of brand community participation on auction behavior: Evidence from a large-scale field experiment. Informs Annual Meeting Conference, Pittsburgh, USA.

• Algesheimer R. 2005. Der Einfluss von Brand Communities auf die Markenloyalität – eine dynamische Analyse in der Automobilbranche. VHB Pfingsttagung, Kiel, Germany.

•  Johnson M.D., Herrmann A., Schaffner D & Algesheimer R. 2005. Satisfaction, trust, and commitment as antecedents of customer loyalty - a dynamic analysis. Academy of Marketing Science, Tampa (FL), USA.

• Eppler M.,  Algesheimer R. & Dimpfel M. 2003. Quality criteria of content-driven websites and their influence on customer satisfaction and loyalty: An empirical test of an information quality framework. Proceedings on the 8th MIT Information Quality.

• Dimpfel M.,  Algesheimer R. & Habann F. 2002. The contribution of real options theory to the flexibility management in media companies. 5th World Media Conference. Media Firms: Structures, Operations, and Performance, Turku School of Economics and Business Administration, Turku, Finland.

•  Dimpfel M. &  Algesheimer R.2002. Real options theory and the broadcasting industry - A conceptual outline for potential application areas. International Workshop on Real Options, Turku/Finland.

• Dimpfel M. & Algesheimer R. 2002. Action flexibility or the option to use real options - A Neo-Institutional Economics Perspective. 6th Annual International Conference on Real Options, Cyprus.