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Gurau, Calin

Mis à jour : 04-11-2010

 

Dr. Călin Gurău

Professeur en Marketing, HDR en Science de Gestion

Mis à jour : 04-11-2010

  • Titre : Docteur (Southampton Business School, UK) & Docteur en Marketing (Université d'Oradéa, Roumanie)
  • Statut : Professeur associé
  • Spécialité : Marketing
  • Département d'Enseignement : Marketing
  • E-mail : c.gurau@supco-montpellier.fr
  • Tél. : +33 4 67 10 28 46

 

Formation et diplômes

  • 2005 : HDR en Sciences de Gestion (Université d'Aix-Marseille III)
  • 2001 : Doctorat en Marketing (Southampton Business School)
  • 1998 : Docteur en Marketing (Université d'Oradéa, Roumanie) 

 

Note biographique et thèmes de recherche

Călin Gurău  est professeur associé au GSCM depuis avril 2004. Il est titulaire de deux doctorats (Oradéa, Roumanie en 1998 et Nottingham, UK en 2001) et enseigne le marketing stratégique. En 2005 il a présenté son habilitation pour diriger de la recherche (HDR) à l'université Aix-Marseille III. Auteur de plus de vingt articles sur l'entrepreneuriat et le marketing, notamment des entreprises dans le secteur des biotechnologies, il anime depuis mai 2007 l'axe de recherche Entrepreneuriat et Dynamique des Marchés. 

Publications

Articles

  • Gurău C. & Ayadi N. Forthcoming. Political Communication Management: the strategy of the two main candidates to the 2007 French presidential elections. Journal of Communication Management.

  • Ranchhod A., Gurău C. & Marandi E. Forthcoming. Successful brand dissonance in the context of emerging markets. Journal of Marketing Intelligence and Planning.

  • Gurău C., Dana L.P. & Lasch F. Forthcoming. Human capital for successful entrepreneurial ventures: the profile of the top management team (TMT) in UK biopharmaceutical SMEs. International Journal of Entrepreneurship and Small Business.

  • Gurău C. & Lasch F. Forthcoming. Open innovation strategies in the UK biopharmaceutical sector. International Journal of Entrepreneurial Venturing.

  • Duquesnois F., Le Roy F. & Gurău C. 2010. Stratégies concurrentielles dans une industrie en crise: le cas de l'industrie vitivinicole en Languedoc-Roussillon. Revue Française de Gestion, 36/203: 41-56.  

  • Gurau C. & Ranchhod A. 2009. Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumer. Journal of Consumer Marketing, 26(7).
  • Benkraiem R. & Gurău C. 2010. The financing policy of French SMEs. International Journal of Entrepreneurship and Small Business [Special issue on “Accounting and Finance for SMEs”].
  • Gurău C. & Dana L.-P. Forthcoming. The evolution of entrepreneurship forms and strategies in transition economies: the case of Romania. International Journal of Entrepreneurship & Small Business [Special issue: ‘Entrepreneurial Contexts, Decisions, and Strategies'].
  • Gurău C. & Groh A. 2009. The impact of regional development policies on ICT and biotech firm creation: a comparative analysis of France, Germany and the UK. International Journal of Entrepreneurship and Small Business [Special issue: ‘High-Tech Entrepreneurship'], 7(3): 347-366.
  • Gurău C. 2009. Rural entrepreneurship in post-communist Romania. International Journal of Business and Globalisation, 3(2): 158-172.
  • Gurău C. 2009. Entrepreneurial strategies of small Romanian-Italian joint ventures. International Journal of Business & Globalisation [Special issue: ‘International Entrepreneurship'], 3(1): 81-93.
  • Gurău C. 2008. Integrated online marketing communication: implementation and management. Journal of Communication Management, 12(2): 169-184.
  • Gurău C. 2008. An exploratory analysis of the strategic marketing choices implemented by the UK biopharmaceutical SMEs. International Journal of Entrepreneurship and Small Business, 6(2): 245-263.
  • Gauzente C., Ranchhod A. & Gurău C. 2008. SMS-marketing: a study of consumer saturation using an extended TAM approach. International Journal of Electronic Business, 6(3): 282-297.
  • Gurău C. & Duquesnois F. 2008. Direct marketing channels in the French wine industry. International Journal of Wine Business Research, 20(1): 38-52.
  • Gurău C. & Merdji M. 2008. The internationalization process of online SMEs in the U.K., U.S. and Australia. Journal of Asia-Pacific Business, 9(1): 55-81.
  • Gurău C. 2008. The influence of advergames on players' behaviour: an experimental study. Electronic Markets, 18(2): 106-116.

  • Gurau C. 2007. Porter's generic strategies: a reinterpretation from a relationship marketing perspective. The Marketing Review, 7(4) : 369-384.
  • Gurau C. 2007. Digital B2B interactions in Romania: an exploratory study of the level of satisfaction of client organisations. International Journal of Emerging Markets, 2(1): 39-53.
  • Gurău C. 2006. Bio-entrepreneurship in different economic systems: a comparative analysis of bio-entrepreneurs' profile in UK, France and Germany. International Journal of Biotechnology, 8(3/4) : 169-186.
  • Gurău C. 2006. Multi-channel banking in Romania. International Journal of Financial Services Management, 1(4) : 381-399.
  • Gurău C. & Ranchhod A. 2006. The impact of managers' experience on the internationalisation process: the case of UK biopharmaceutical SMEs. International Journal of Knowledge Management Studies, 1(1/2) : 198-218.
  • Gurău, C. 2005. ICT strategies for development: implementing multichannel banking in Romania, Information technology for Development, 11(4) : 343-362.
  • Gurău C. & Ranchhod A. 2005. International green marketing: a comparative study of British and Romanian firms. International Marketing Review, 22(5) : 547-562.
  • Gurău, C. 2005. Innovation networks in the biopharmaceutical sector: a study of UK small- and medium-sized enterprises. International Journal of Entrepreneurship and Innovation Management, 5(1/2) : 85-102. 
  • Gurău, C. 2005. The anatomy ot the product recall message. Journal of Communication Management, 9(4) : 326-338.
  • Gurău, C. 2005. Pharmaceutical marketing on the internet. Journal of Consumer Marketing, 22(7) : 421-428.
  • Gurău C., Ranchhod A. & Hackney R. 2004. The challenge of cyber-marketing planning and implementation. International Journal of Information Technology and Management, 2(2/3/4) : 141-156.
  • Gurău C. 2004. Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of Uk SMEs. Journal of Consumer Marketing, 21(7) : 476-485. 
  • Gurău C. & Ranchhod A. 2004. Qualitative issues in IT and organizational processes in implementing marketing strategies. Qualitative Market Research: An International Journal, 7(4) : 284-292. 
  • Gurău C. , Ranchhod A. & Hackney R. 2004. The challenge of cyber-marketing planning and implementation. International Journal of Information Technology and Management, 2(2/3/4) : 141-156.
  • Gurău C. & McLaren Y. 2003. Corporate reputations in UK biotechnology: an analysis of online'company profile'texts. Journal of Marketing Communications, 9(4) : 241-256.
  • Gurău C. & Tinson J. 2003. Early evangelist or reluctant Rudolph? Attitudes towards Christmas gift giving. Journal of Consumer Behaviour, 3(1) : 49-62.
  • Gurău C. & Ranchhod A. 2003. The Atlantic divide in food biotechnology. International Journal of Biothechnology, 5(2) : 141-152.
  • Wilcox P.A. & Gurău C. 2003. Business modelling with UML. Journal of Retailing and Consumer Studies, 10 : 181-191.
  • Gurău C., Ranchhod A. & Hackney R. 2003. Customer-centric strategic planning: integrating CRM in online business systems. Information Technology and Management: special issue on Strategic Planning for E-Commerce Systems (SPECS): value returns and customer alliances, 4(2/3) : 199-214.
  • Gurău C. 2003. Tailoring e-service quality through CRM. Journal Managing Service Quality, 13(6): 520-531.
  • Gurău C. 2002. The internationalisation process of UK biopharmaceutical SME's. The Journal of American Academy of Business, 2(1) : 241-247.
  • Gurău C. 2002. Online banking intransition economies: the implementation and development of online banking systems in Romania. International Journal of Bank Marketing, 20(6) : 285-296.
  • Gurău C. 2002. E-banking intransition economies: the case of Romania. Journal of Financial Services Marketing, 6(4) : 362-378.
  • Ranchhod A., Gurău C. & Lace J. 2002. On-line messages: developing an integrated communications model for biotechnology companies. Qualitative Market Research Journal: An International Journal, 5(1) : 6-18.
  • Gurău C. &  Ranchhod A. 2002. Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability. Journal of Targeting, Measurement and Analysis for Marketing, 10(3) :  203-219.
  • Gurău C., Ranchhod A. & Hackney R. 2001. Internet transactions and physical logistics: conflicts or complementarity? Journal of Logistics Information Management, 14(1/2) : 34-43.
  • Ranchhod A., Gurău C. & Hackney R. 2000. Marketing on the Internet: observations within the biotechnology sector. International Journal of Physical Distribution and Logistics Management, 30(7/8) : 697-710.
  • Ranchhod A., Hackney R. & Gurău C. 1999. Global electronic commerce: virtual offers and virtual transactions. Journal of Global Information Technology Management, 3(1).
  • Ranchhod A. & Gurău C. 1999. Internet-enabled distribution strategies. Journal of Information Technology, 14(4) : 333-346.

 

HDR, thèse & ouvrages

 

  • Ranchhod A. & Gurău C. 2007. Marketing strategies: a contemporary approach, 2nd edition, Harlow, Prentice-Hall.
  • Gurău C. 2005. Le Marketing des hautes technologies. HDR, IAE d'Aix-en-Provence, Université Paul Cezanne Aix-Marseille III.


  • Gurău C. 2001. The international marketing strategies of small and medium-sized biotechnology enterprises (SMBEs). Ph.D. Dissertation, Southampton Business School, UK.   
  • Gurău C. 1998. International and Global Marketing. Ph.D. Dissertation, University of Oradea, Roumania.

Chapitres d'ouvrage

  • Gurău C. Forthcoming.  Blog marketing: potential and limits. In Lee I. (Ed.), Encyclopedia of E-Business Development and Management in the Digital Economy. Hershey (PA), US, IGI Global.

  • McLaren Y. & Gurau C. 2009. Evaluation, point of view and Powderject pharmaceuticals pld: a study of conflicting messages in a corpus of business texts. In New Approaches to Discourse and Business Communication.
  • Gurau C. Forthcoming. The management of CRM information systems in small B2B service organisations. In Enterprise information systems for business integration in SMEs: technological, organizational and social dimensions.
  • Gurau C. Forthcoming. How good is your shopping agent? User's perception regarding shopping agents service quality. In Comparison shopping Services and Agent Designs.
  • Gurau C. Forthcoming. The mobile service market: an exploratory analysis of mobile phone usage by French customers. In Hand Book of Research in Mobile Businss (HRMB2), 2nd edition.
  • Gurau C. 2008. Virtual reality applications in tourism. In W. Pease, M. Rowe & Cooper M. (Eds.), Information and Communication Technologies in Support of the Tourism Industry: 180-198. Hershey PA), US, IGI Global.
  • Gurau C. 2008. Codes of ethics in virtual communities. In Kisielnicki J. (Ed.), Virtual technologies: concepts, methodologies, tools and applications. Hershey (PA), US, IGI Global.
  • Gurau C. 2008. Modelling enterprise systems: the application of the Unified Modeling Language (UML) for restructuring the Marketing Information System for eCRM applications. In Gupta J.N.D., Sharma S. & Rashid M.A. (Eds.), Handbook of research on enterprise systems. Hershey (PA), US, IGI Global.
  • Gurau C. 2008. From information management to knowledge management. In Khosrow-Pour M. (Ed.), Encyclopedia of information science and technology, 2nd edition. Hershey (PA), USA, IGI Global.
  • Gurau C. 2008. Managing the integrated online marketing communications. In Krhosrow-Pour M. (Ed), Encyclopedia of information science and technology, 2nd edition. Henshey (PA), US, IGI Global.
  • Gurau C. 2008. Self-service systems: quality dimensions and ursers'profile. In Scupola A. (Ed). Cases on Managing E-Services: 48-59. Hershey (PA), US, IGI Global.
  • Drillon D., Gurău C., Hardy M. & Gautun S. Forthcoming. Evaluating the effectiveness of an e-learning system: an exploratory study. In: M. Seppä, M. Hannula, A.-M. Järvelin, J. Kujala, M. Ruohonen & T. Tiainen (Eds.), Frontiers of e-business research. Tampere, EBRC.
  • Gurau C. 2007. Public relations meets marketing online: an exploratory study of Biotech small - to medium - sized entreprises. In S. C. Duhé (Ed.), New Media and Public Relations: 285-298. New York, US, Peter Lang.
  • Gurău C. 2007. The Unified Modelling Language (UML): an essential tool for implementing eCRM systems. In Pagani M. (Ed), Encyclopedia of Multimedia Technology and Networking, 2nd edition, Hershey (US), IGI Publishing.
  • Gurău C. 2007. Advergames - characteristics, limitations and potential. in Pagani M. (Ed), Encyclopedia of Multimedia Technology and Networking, 2nd edition, Hershey (US), IGI Publishing.
  • Gurău C. & Ranchhod A. 2007. The internationalisation of Biotech SMEs: a comparative analysis of UK and US firms; In Rialp A. & Rialp P. (guest Eds), Cavusgil S.T. (Series Ed), International Marketing Research: Opportunities and Challenges in the 21st Century. Advances in International Marketing Vol. 17: 137-158. Oxford, JAI Press, Elsevier.
  • Gurău C. 2007. Virtual reality applications in tourism. In Wayne Pease (Ed.), Information and Communication Technologies in Support of the Tourism Industry: 180-198. Hershey (PA), US, Idea Group Publishing.
  • Gurău C. Forthcoming. Business IT Systems Implementation. In M. Khosrow-Pour (Ed.), Encyclopedia of Information science and Technology. Hershey (PA), US, Idea Group Publishing.
  • Gurău C. 2006. Implementing CRM Systems in Online Enterprises. In M. Khosrow-Pour (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce: 587-593. Hershey (PA), US, Idea Group Publishing.
  • Gurău C. 2006. Implementing E-Government Systems in Transition Economies. In A.-V. Anttiroiko & M. Mälkiä (Eds), Encyclopedia of Digital Government: 1000-1005. Hershey (PA), US, Idea Group Publishing.
  • Gurău C. 2006. Managing Advergames. In M. Khosrow-Pour (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce: 722-728. Hershey (PA), US, Idea Group Publishing.
  • Gurău C. 2006. Negotiating Online Privacy Rights. In M. Khosrow-Pour (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce: 848-852. Hershey (PA), US, Idea Group Publishing.
  • Gurău C. 2006. The Ethics of Online Surveys. In R.A. Reynolds, R. Woods & J.D. Baker (Eds.), Handbook of Research on Electronic Surveys and Measurements: 112-119. Hershey (PA), US, Idea Group Publishing.
  • Gurău, C. 2005. Codes of Ethics in Virtual Communities: the regulation of inter-personal interaction within Public Discussion Forums. In S. Dasgupta (Ed.), Encyclopedia of Virtual Communities and Technologies: 22-35. Hershey (US), Idea Group Publishing.
  • Gurău, C. 2005. Modelling eCRM systems with the Unified Modelling Language (UML). In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking: 667-677. Hershey (US), Idea Group Publishing.

 

Editorial, revue de livre

  • Segal-Horn A. & Faulkner D. 1999. The Dynamics of International Strategy. Thomson Learning, commissioned in October 2003.
  • Catoera P.R. & Ghauri P.N. 2000. International Marketing. European Edition, McGraw-Hill Education Europe, Maidenhead, commisioned in July 2003.

 

Communications

  • Gurău C. 2010. Business modeling for eCRM systems: applying UML specifications. 5th Henley Conference on Customer Management, September 27-29, Henley-on-Thames, UK.

  • Gurău C. 2010. Coopetition strategies for open innovation in the UK biopharmaceutical sector: typology, challenges and managerial approach. CINet 2010 Conference, September 5-7, Zurich, Switzerland.

  • Gurău C. 2010. Business modeling for eCRM systems: applying UML specifications. AMSE 2010 Conference, July 15-17, Barcelona, Spain.

  • Gurău C. 2010. Computer simulations as a teaching platform: success factors in using Markops simulation. EDULEARN 2010 Conference, July 5-7, Barcelona, Spain.

  • Gurău C. 2010. Strategic elements for assessing and promoting higher education institutions: the case of French ‘Grandes Ecoles de Commerce'. ICED 2010 Conference, June 28-30, Barcelona, Spain.

  • Gurău C. & Duquesnois F. 2010. The web site as an integrated marketing tool: An exploratory study of french wine producers. EURAM 2010 Conference, June 19-22, Rome, Italy.

  • Gurău C. 2010. Advergames: characteristics, limitations and potential. European Integration – New Challenges Conference, May 28-29, Oradea, Romania.

  • Gurău C. 2010. The influence of new marketing paradigms on supply chain management theories: Interdependence and crossfertilization. Product and Operations Management 2010 Conference, May 7-10, Vancouver, Canada.

  • Gurău C., Pascual-Espuny, C. & Ranchhod, A. 2010. Company-customer communication effectiveness: an exploratory study of B2B interactions in Romania. 2010 Corporate and Marketing Communication Conference, April 21-23, Aarhus, Denmark.

  • Gurău C. 2010. Combining physical and virtual environments in experience-based learning: A case study approach. Designs for Learning Conference, March 17-19, Stockholm, Sweden.

  • Gurău C., Dana L.-P. & Lasch F. 2010. Alternative models of academic entrepreneurship and the associated performance: An exploratory study of UK biopharmaceutical firms. Interdisciplinary European Conference on Entrepreneurship Research (IECER), February 16-18, Regensburg, Germany.

  • Gurău C. & Lasch F. 2009. Social capital for successful entrepreneurial ventures: The profile of the top management team (TMT) in UK biopharmaceutical SMEs. Interdisciplinary European Conference on Entrepreneurship Research (IECER), March 4-6, Lisbon, Portugal. [Proceedings].

  • Duquenois F., Gurău C. & Le Roy F. 2009. Small firms' competitive strategies in a crisis industry: The case of the Languedoc-Roussillon wine region in France. RENT XXIII Conference, November 18-20, Budapest, Hungary.

  • Gurău C. 2009. Competitive strategies in a crisis context: the case of the French wine industry. British Academy of Management (BAM 2009), September 15-17, Brighton, UK.

  • Gurău C. 2009. Privacy protection strategies in mobile commerce: an exploratory study of French customers. mLife Conference, September 2-4, Barcelona, Spain.

  • Gurău C. & Drillon, D. 2009. Evaluating the Effectiveness of an International E-Learning System: The Case of Montpellier Business School. 4th International Conference on E-Learning, July 16-17, Toronto, Canada.

  • Gurău C. & Pascual-Espuny, C. 2009. Business strategies incorporating sustainable development principles: Toward an application of a functional economy. 11th International Conference of Global Business and Technology Association, July 7-11, Prague, Czech Republic.

  • Gurău C. 2009. Teaching Marketing Cases Through Case Studies. 16th International Conference on Learning, July 1-4, Barcelona, Spain.

  • Gurău C., Lasch F. & Le Roy F. 2009. Coopetition strategies in the UK biopharmaceutical sector. Research Workshop on Coopetition, 25-26 June, Montpellier, France.

  • Gurău C. & Ranchhod, A. 2009. An exploratory study of online social marketing campaigns: Content and functional dimensions. 8th International Conference on Public Policy and Nonprofit Marketing, June 18-19, Valencia, Spain.

  • Duquesnois F., Le Roy F. & Gurău C. Stratégies concurentielles dans un contexte de crise: Le cas de l'industrie vitivinicole. Conférence Internationale de l'AIMS, June 3-5, Grenoble, France.

  • Gurău C. 2009. Strategies for increasing marketing flexibility: An application of the service-dominant logic. European Integration – New Challenges Conference, May 28-30, Oradea, Romania.

  • Gurău C. & Pascual-Espuny, C. 2009. The application of marketing theory and practice for sustainable development: Towards a functional economy? 4th International Conference on Services Management, May 8-9, Oxford, UK.

  • Gurău C. & Pascual-Espuny, C. 2009. Forward-looking statements in biotech corporate communication: The terminology of incertitude and potentiality. Corporate and Marketing Communication Conference, April 23-24, Nicosia, Cyprus.

  • Bourdil M. & Gurău C., 2009. The influence of goal-related financial objectives on employees' motivation: A study of French call-centers. 24th Workshop on Strategic Human Resource Management, April 6-7, Brussels, Belgium.

  • Gurău C. & Lasch F. 2009. Social capital for successful entrepreneurial ventures: the profile of the top management team (TMT) in UK biopharmaceutical SMEs. Interdisciplinary European Conference on Entrepreneurship Research (IECER), March 4-6, Lisbon, Portugal. [Proceedings].

  • Jaouen, A. & Gurău C. 2008. Exploring female entrepreneurship in transition economies: the case of Romania. RENT XII, European Council for Small Business (ECSB), November 20-21, Covilha, Portugal. [Proceedings].

  • Gurău C. 2008. The effect of customer complaints' resolution on company-customer relationships: a study of French customers. 5th Research Conference on Relationship Marketing & CRM, November 20-21, Brussels, Belgium. 

  • Gurău C. 2008. Marketing flexibility for new product development. Third International Conference ‘Product Management - Theory, Practice, and Challenges of the Future', September 22-23, Poznan, Poland.

  • Gurău C. 2008. The sources, the management, and the performance of open innovation in UK biopharmaceutical SMEs. CINet 2008 Conference, September 5-9, Valencia, Spain.

  • Duquesnois F. & Gurău C. 2008. The Internet marketing strategy of French wine producers from Languedoc-Roussillon region. 4th International Conference of the Academy of Wine Business Research, July 17-19, Siena, Italy.

  • Gurău C. 2008. Trust and loyalty in various service settings: an exploratory study. ATINER, July 7-10, Athens, Greece.

  • Gurău C., Ranchhod, A. & Ross, F. 2008. E-tailing strategies within the intimate apparel market. OBEC, June 22-24, Oxford, UK.

  • Gurău C. 2008. Online shopping agents: an exploratory study of users' perceptions of service quality. ICEIS, June 12-16, Barcelona, Spain.

  • Gurău C. 2008. Managing internal conflicts in multi-professional organisations: the case UK biopharmaceutical enterprises. 8th Annual Conference of the European Academy of Management (EURAM), May 14-17, Ljubljana, Slovenia. [Proceedings].

  • Gurău C. 2008. Strategic elements for assessing and promoting higher education institutions: the case of French ‘Grandes Ecoles de Commerce'. The Marketing of Higher Education Conference – Academy of Marketing Special Interest Group, April 2-4, Krakow, Poland.

  • Gurău C. & Dana L.-P. 2008. The evolution of entrepreneurship forms and strategies in transition economies: the case of Romania. Interdisciplinary European Conference on Entrepreneurship Research (IECER), March 5-7, Regensburg, Germany. [Proceedings].

  • Gurau C. 2007. The implementation of online self-service systems: quality dimensions and organisational challenges. 21st Service Workshop - Academy of Marketing Special Interest Group, November 15-17, London, UK.
  • Gurau C. 2007. International alliances in the biopharmaceutical industry. GCBE, October 13-14, Roma, Italy.
  • Gurau C. 2007. Managing external knowledge for New Product Development : the case of the UK Biopharmaceutical SMEs. ECKM, Barcelona, Spain.
  • Gurău C. 2007. The "Born Global Purchasers": internationalisation through outsourcing in the UK biotechnlology sector. OBEC 2007, June 24-26, Oxford, UK.
  • Gurău C. & Fonc C. 2007. La relation client comme source d'avantage concurrentiel: un modèle expérimental des stratégies génériques. AIMS, June 6-9, Montreal, Québec.
  • Gurău C. 2007. Consultant-client relationships in transition economies: the case of Romania. MCD 2007 Conference, May 30 - June 2, Copenhagen, Denmark.
  • Gurău C. 2007. The impact of regional development policies on new biotech firm creation: a comparative analysis of France, Germany and the UK. IECER 2007, February 28 - March 2, Montpellier, France.
  • Gurău C. & Villemus P. 2006. Offshoring: developing a synthetic definitional framework. 5th Global Conference on Business and Economics, July 6-8, Cambridge, UK.
  • Dai Y., Gurău C. & Ranchhod A. 2006. Open innovation in the UK biopharmaceutical industry. 8th Session on Innovation in the Extended Enterprise, July 5-8, Brindisi, Italy.
  • Joly-Galzin C. & Gurău C. 2006. About the consequences of “financialisation” in marketing: a tentative research framework centred on marketing managers. Academy of Marketing Conference, July 4-6, London, UK.

  • Gurău C. & De Faultrier B. 2006. Alternative perceptual spaces: is always Euclid right? 2nd International Conference "Product Management - Challenge of the Future", May 18-20, Poznan, Poland.

  • Gurău C. 2006. Integrated Online Marketing Communication: opportunities and requirements. 11th Conference on Corporate and Marketing Communications, April 21-22, University of Ljubljana, Slovenia.

  • Drillon D. & Gurău C. 2005. Evaluating the effectiveness of an e-learning system: an exploratory study. EBFR, October 26-28, Tampere, Finland.
  • Gurău C. & Ranchhod A. 2005. The Born Global biotechnology firms in US and UK: differences and similarities. British Academy Of Management Conference, September, Oxford, UK.
  • Gurău C., Drillon D. & Hardy M. 2005. Users' perceptions regarding e-learning systems: the case of Montpellier Business School. 12th Conference on Learning, July, Grenade, Spain.
  • Gurău C. 2005. Computer-enabled marketing education: the implementation of the Markstrat simulation exercise. 12th Conference on Learning, July, Grenade, Spain.
  • Gurău C. & Le Bellac A. 2005. This is not a game! An explanatory study of advergames' characteristics. 10th CMC Conference, April, Nicosia, Cyprus.
  • Gurău, C. 2005. The principles of online social marketing campaigns.10th CMC Conference, April, Nicosia, Cyprus.
  • Gurău C. 2005. The strategic support for young biotechnology entrepreneurs: the case of UK SMEs. Colloque accompagnement des jeunes entreprises : entre darwinisme et assistanat, May 26, GSCM Montpellier.
  • Gurău C. & Ranchhod A. 2005. The role of the manager and the board of directors in the internationalisation process of UK SMBEs. Start Up Research and Valorization/Valuation of Intra- and Entrepreneurship in Europe (SURVIE), First Meeting, March 3 & 4, GSCM, Montpellier. 

 

 

Gurau C. & Lasch F. Forthcoming. Open innovation strategies in the UK biopharmaceutical sector. International Journal of Entrepreneurial Venturing [Special Issue: Technological Entrepreneurship: Opportunity for High Growth Firms].

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